WHERE IS DUOLINGO?

A UNIQUE AND INTERACTIVE ADVERTISING CAMPAIGN TO SHOW HOW DUOLINGO IS A GREAT FREE TOOL FOR EASY AND FUN EVERYDAY LEARNING. THE CAMPAIGN IS A TREASURE HUNT STYLE MYSTERY THAT REQUIRES THE USERS OF DUOLINGO TO EMPLOY THEIR LANGUAGE SKILLS OUT AND ABOUT TO SOLVE CLUES AND FIND THE APP’S MISSING MASCOT. WHERE IS DUOLINGO? WOULD WORK AS A LIMITED TIME APP FEATURE WHICH WOULD GIVE OUT DAILY PUZZLES. SOME OF THESE ARE EASY TO SOLVE IMMEDIATELY, OTHERS REQUIRE MORE STEPS, SUCH AS TEAMING UP WITH OTHER PLAYERS FOR GROUP CHALLENGES OR TRAVELLING TO DIFFERENT LOCATIONS TO FIND SOLUTIONS. ONCE THE PUZZLE IS SOLVED THE PLAYER WILL BE GIVEN A ‘DUO STAMP’ TO RECORD THEIR PROCESS. THE ADVERTISING FOR THIS FEATURE PLAYS UP THE DRAMA WITH FAKE NEWS BROADCASTS, EYE CATCHING POSTERS AND DRAMATIC SLOGANS.