PICKHANDLE

PICKHANDLE, A DISTILLERY LOCATED IN CO. LIMERICK COMMISSIONED ME TO DESIGN A LABEL FOR THEIR NEW HARD KOMBUCHA DRINK. THEY ASKED FOR A DESIGN INSPIRED BY 1920S SPEAKEASIES AND ART NOUVOU AESTHETICS, THAT WOULD FIT ON A SLIM 350ML BOTTLE AND FOLLOWED THE SAME DESIGN LAYOUT OF THEIR OTHER PRODUCTS. I CAME UP WITH A COUPLE OF DIFFERENT DESIGNS AND CONCEPTS, EVENTUALLY SETTLING ON A DESIGN INSPIRED BY 1920S POSTERS AND ADVERTISEMENTS, WITH ELONGATED FIGURES AND FLUID SHAPES. I THEN EXPERIMENTED WITH TYPE AND COLOURS AND PICKHANDLE CHOSE WHICH VERSION THEY WANTED FOR THEIR PRODUCT.